seo

seo on RagePank SEO - Browse our selection of content tagged 'seo'.

SEO for 100% flash websites

I'm booked tomorrow to do my first full-flash SEO implementation ever on a website. This has been a long time coming, and I can think of a few reasons why this is my first full-flash SEO project. There are plenty of good reasons why full-flash sites are a bad idea. Most of the time, SEO is one of them, but it doesn't have to be. Most clients...
> articles/seo-friendly-flash/

Working with designers

It's very rare to find a web developer who has the whole bag of skills - someone who can create a website from start to finish, which is professional in all disciplines of the trade - I'm talking backend programming, frontend coding, usability, design, content creation, marketing, SEO, and anything else I have missed. As a general-purpose web...
> articles/working-with-designers/

Some SEO wisdom from Microsoft

I just happened across a page published by Microsoft detailing 8 SEO tips. Oddly, the information is well presented and I find myself mostly agreeing with what they suggest. A lot of readers will be familiar with all this anyway, but I thought it might be relevant to some website owners or new faces. Microsoft: help people find your...
> articles/microsoft-seo-wisdom/

Finda as a presell page

People often get obsessed by links, and get all wound up about whether a link is nofollowed or not. The truth is, many links have 'secondary' benefits that are far more powerful than a little trickle of link juice. This morning's example is how to get your page on finda ranking in the top 10, instead of somebody else's page on finda. While...
> articles/finda-presell-page/

seo.co.nz for sale

seo.co.nz is currently for sale. It's been quietly doing it's thing for the last few years, and the owners (Intersect) are putting it on the market, available to the highest bidder. Of course, I considered making an offer. Not buying it for traffic However, I then got to thinking why I might want such a domain name. Not why it's a good domain...
> articles/seo-co-nz/

Nofollowing internal links

I have just been reading an interesting article on Search Engine Land about nofollowing internal links. The author, Shari Thurow, argues that web developers should not be nofollowing links to low-priority pages (terms + conditions, privacy policy etc). Shari points out that it's odd to put a nofollow on links that search engines won't crawl,...
> articles/nofollowing-internal-links/

Humour: spamming the API

I'm revamping the tags system in Jojo CMS this weekend, as we need a user interface that can scale well as more and more tags are added to sites (potentially thousands of tags). A simple list of all tags no longer works in this instance, so I'm basing the system around a search, with related tags being returned via AJAX to give the user an...
> articles/spamming-the-api/

Microsoft offers to buy Yahoo!

I wasn't entirely prepared for this news when I checked my RSS reader this morning, but upon thinking about it, it does make sense. Microsoft have made an offer to buy a big wollop of Yahoo! shares for $44 billion (half cash, half MS shares). I have never been especially fond of Microsoft, but I can put that aside in favour of seeing a...
> articles/microsoft-offer-to-buy-yahoo/

Long tail SEO - A simplified how-to

Long tail SEO is something that I have trouble getting people to understand - the long tail is an oft-forgotten part of the search engine optimisation process because it's hard to get excited about ranking for a phrase which brings in 3 people per month. However, long tail SEO can bring in 90% of your traffic, and it's easier than beating the...
> articles/long-tail-seo-how-to/

Targeting your anchor text

I think most SEOs would agree that targeted anchor text is one of the most important elements of SEO. Anchor text being the words used inside a link that points to your website. Personally, I have seen great results from using rich anchor text wherever possible on links I build. If you offered to link to me with the text "Harvey Kane's...
> articles/135/targeting-your-anchor-text/

Some notes on the PR update

I generally avoid reading blogs and forums at PR update time, because it generally turns into a sea of whining and Google hate from some, while those that are doing well get all smug and cocky. Either way, it's not great reading. That said, I have just done a quick roundup of my sites post-update, and made a few observations of my own. I'll...
> articles/130/some-notes-on-the-pr-update/

American cheques take 12 years to clear

I got another payment from one of my affiliate providers the other day. Something that always puts a smile on my face knowing that that particular website hasn't been touched for 12 months yet still manages to make a sale every so often. The cheque arrived in my New Zealand mailbox all the way from the USA only a few days after getting the email...
> articles/120/american-cheques-take-12-years-to-clear/

10 ways to kill your site

When explaining SEO to a potential client I usually break it down into 3 key areas. Technical SEO, being all those on-site things they don't understand such as duplicate content and fixing ugly URLs etc. On-page SEO being the process of choosing the best words for your pages and using them in the right places. And link building, the process...
> articles/109/10-ways-to-kill-your-site/

Are questions in search results more clickable?

A question is an invitation to find out more about something. We read a question, and the natural response is to answer that question. Maybe it's just me, but I quite like the idea of someone subconsciously thinking "yes" while reading my search result. Want to lose 10kg while sitting at your computer desk? You bet. I have answered...
> articles/105/are-questions-in-search-results-more-clickable/

On-page SEO is like the lottery

It happens quite often that on-page SEO is done to a site and it doesn't yield any results. This is generally considered a bad thing. I'd like to throw an alternative viewpoint out there. This came about after we declined a job because we didn't think we could make a fair ROI for the site, based on the cost of our time. The site in question...
> articles/93/on-page-seo-is-like-the-lottery/

So you do SEO...

People often ask what I do. A good question, I do lots of different things. I started off by saying I was a web developer - being the correct term for what I mostly do. But the term web developer means nothing to some people, so I changed my pitch to be "I make websites". This works well generally, but I have recently been spending...
> articles/69/so-you-do-seo/

2nd hand Link building for the Link Puppy

Lately I'm spending more time spamming (cough - I mean adding useful and relevant content) to forums and blog comments. Even if they are nofollow links, it's all about brand building and getting your name out there. Good comments on good blogs do bring in traffic. 2nd hand link building A friend of mine, known as the "shadi-master"...
> articles/70/2nd-hand-link-building-for-the-link-puppy/

That trailing slash DOES matter

I have been all bitter and twisted the past few weeks about Google putting some of my pages into the supplemental index. And not just my rubbish pages, some of my best content has gone supplemental. After chewing on the problem for a couple of weeks, I have it figured out. It's the trailing slash on my URLs, or lack thereof. As odd as this...
> articles/68/that-trailing-slash-does-matter/

Why don't people use 301 redirects?

I have just completely revamped the NZ Coastguard boating education website tonight. When I say "revamped", I mean make substantial changes to the backend with virtually no changes to how it looks - if anyone notices anything new, I'll be surprised. Clients aren't going to notice the new nice URLs, the new CSS based layout, the fact...
> articles/67/why-dont-people-use-301-redirects/

SEO Form - New SEO Tool

I have just released a beta of SEO Form - a Firefox extension which helps you with directory submissions and link exchanges. The tool simply autocompletes common form fields for you such as title, URL, email, keywords etc. To help mix things up a little, you can enter up to 4 titles and 4 descriptions - each time you use the tool it will...
> articles/64/seo-form-new-seo-tool/

PageRank - Don't get too excited

I'm a bit of a sucker for the little green bar at the bottom of my screen showing the PR of the page I'm looking at. Sometimes, I catch myself reading the PR before reading the content to decide if it's trustworthy or not. I'm trying to stop myself from doing this, it's not healthy. 2 new websites Near the end of last year, I launched 2 new...
> articles/62/pagerank-dont-get-too-excited/

On-page SEO is not Dead

I keep reading articles about how "real" SEO experts don't worry about on-page SEO, and instead focus all their efforts on link building instead. It's true that link power is the most important factor for competitive phrases, but there is also good traffic to be had for the less competitive phrases, which also tend to be more...
> articles/59/on-page-seo-is-not-dead/

Ferrit SEO their site properly - sort of?

I have been in the process of writing a SEO article all about www.ferrit.co.nz - a multi million dollar website with more SEO and web development mistakes than a drunk illiterate kid with Microsoft Frontpage could make. My article covered what you don't want your website to look like after spending a reported NZ$15 million on it. It's...
> articles/58/ferrit-seo-their-site-properly-sort-of/

Choosing a SEO Company

I have read a number of articles on how to choose a SEO company. Most of them raise some valid points, including asking what tactics they will be using, and ensuring they will not be doing anything black hat. But almost all of these articles put a lot of focus on what sort of rankings the SEO company is getting for their own site. I would...
> articles/55/choosing-a-seo-company/

Getting out of the sandbox

The other day, I wrote an article on how the sandbox works - how it opens up your new site to the possibility of good rankings after about 6 months. I included a stock photo of a sandbox (we call them a sandpit in NZ), but then I remembered we have just spent the last few weeks building a sandbox for my 1 year old daughter. So in order to...
> articles/54/getting-out-of-the-sandbox/

How not to write a homepage title

I regularly check rankings on most of my sites to see if I am appeasing the Google gods, and often I find myself laughing at other people's SEO tactics, especially those of my competitors. This one I found quite amusing. Home Fitness Equipment I'm checking my rankings for a company that rents out home fitness equipment, so I google for...
> articles/53/how-not-to-write-a-homepage-title/

The Google Sandbox is real!

We already know that the Google sandbox exists - Google has confirmed that it does exist. While looking through some ranking graphs the other day, I found some graphs which I think explain the sandbox concept very well. I forget where Google confirmed this, but probably via Matt Cutts. What is the sandbox? First, some explanation of what...
> articles/52/the-google-sandbox-is-real/

Spaces, Underscores & Dashes - how to name files

Many people have opinions on how files should be named on the web, and specifically how words should be seperated. Do you use a space, an underscore or a dash? Here's another opinion, with some rationale behind it. Spaces Spaces are generally a bad idea with anything website related. Often spaces in URLs will be encoded as %20 (which looks...
> articles/50/spaces-underscores-and-dashes-how-to-name-files/

Moving a Website

It's long been known that in order to rank in a country specific Google, such as Google New Zealand or Google UK, you need to have one of 2 things. Either have a domain name relating to that country (eg .nz or .uk) or have the website hosted in that country. With this in mind, I have always made sure that when a new site is launched, it meets...
> articles/46/moving-a-website/

AJAX is here

It's been a long time coming, but I have finally launched my first implementation of my AJAX CMS. This site. This is a little more than just a few funky AJAX calls here and there - I have tweaked my CMS to replace almost all page requests with AJAX requests. Because this is now part of the CMS, I can roll this functionality out onto existing...
> articles/45/ajax-is-here/

Duplicate Content

Duplicate content occurs when blocks of text are published on different websites. An awareness of how duplicate content works in Google should be an important part of your SEO strategy. This morning I ran into a very interesting case of duplicate content on a site, where SEO efforts were actually working against the site, which I will explain....
> articles/43/duplicate-content/

SEO Checklist

As with many things, it's often worth making a checklist and ticking each item off as you go. Here is a simple SEO Checklist to apply to your site. Tick off all these items from the SEO checklist and your website will be in much better shape. This list is in no particular order. Decide what search phrases you want to target. Use a tool...
> articles/42/seo-checklist/

Optimise for Google Image Search

Google Image search operates a little differently to the main search, and therefore when you optimise for Google image search, there are a few extra things to keep in mind. This article summarises the main things to note when optimising for Google image search. Yahoo and MSN also have an Image search facility, and most of these points also apply...
> articles/38/optimise-for-google-image-search/

Optimise for Google New Zealand

Google comes in many flavours, and if your target market is in New Zealand, it's important you optimise for Google New Zealand as well as the International google.com To be found in Google New Zealand, first you need to ensure Google sees your site as a NZ site. The information in this article applies to other countries, not just Google NZ....
> articles/36/optimise-for-google-new-zealand/

Optimising your website for Google

In order to gain good rankings in the search engines, you first need to optimise your website for Google. Google is the largest search engine, and if you follow best practice techniques in optimising for Google, rankings for other search engines such as MSN and Yahoo will come automatically. Getting Indexed The process starts with getting your...
> articles/35/optimising-your-website-for-google/

Optimizing Webmaster Credits

Most web designers and webmasters like to have a sitewide footer link on each site they build. But more often than not, these webmaster credits aren't optimized, and won't provide as much link value as they could. The process of optimizing webmaster credits is simple, easy to script and will get these credits working for you. This article covers...
> articles/31/optimizing-webmaster-credits/

SEO Web Design

Some would say that SEO Web Design is a very difficult subject. This is only true where you have a complicated layout involved. Google friendly SEO web designs can be done with very simple layouts, quite effectively. Design has nothing to do with SEO, right? Actually, no. SEO / online marketing / traffic building is all about the bottom line -...
> articles/29/seo-web-design/

SEO Basics - Title Tags

Title tags are arguably one of the most important aspects of any website when it comes to getting found by the search engines. But title tags also serve other purposes, and should also be optimised for the visitor. Title tags are used in 3 important places... The Browser title The title should clearly indicate the content of the page....
> articles/4/seo-basics-title-tags/

Writing decent URLs

Site URLs are important for a number of reasons. The leading Blogging programs and content management systems produce well structured URLs, and this should be a key decision in designing your site. Get indexed Many search engines are unable to deal with dynamic URLs, that is a URL containing a question mark or an ampersand. bad...
> articles/5/writing-decent-urls/

Preventing Duplicate Content

Duplicate content is a problem with many websites, and most webmasters don't realise they are doing anything wrong. Most search engines want to provide relevant results for their users, it's how Google got successful. If the search engine was to return 5 identical pages on the same page of the search results, it's not likely to be useful to...
> articles/3/preventing-duplicate-content/

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