Passing the sniff test
Someone commented on here the other day saying Google employed 20,000
humans to manually review sites for spam.
I hadn't heard this number before, but it makes sense to me. There is
only so much you can do with an algo, so it makes sense they have an
offshore warehouse somewhere full of low-cost employees working on
manually removing sites that look like spam.
So, with that in mind, SEO is...
> articles/the-sniff-test/
Duplicating content to avoid duplicate content
Here's a theory I have. I say that you might be able to avoid a
duplicate content penalty by duplicating your content on another
domain.
Humour me for a moment, and consider the following argument before
reaching for the back button.
DUPLICATE CONTENT
Duplicate content is loosely defined as being several copies of the
same content in different parts of the web. It causes a problem when...
> articles/137/duplicating-content-to-avoid-duplicate-content/
Not getting involved
A competitor of mine in a particular market has shamelessly scraped
some content from a big US player. The kind of shameless scraping
where they forget to find-replace (company name) with their own name.
The natural instinct is to send one or both parties a polite message
to see if someone can...
> articles/127/not-getting-involved/
Keeping up with copyright licenses
Tonight I spent a few minutes Googling my own name to see what new
incoming links I had*, you know, those lovely organic ones that you
don't have to beg and plead and pay for.
* Yes, I'm well aware there are tools for checking links, but
Googling your name brings up pages that mention you...
> articles/121/keeping-up-with-copyright-licenses/
