SEOs often bullshit on about content being King. Others say Links are King, and they are probably right to some degree.
Content is defined as whatever your site is about. You do know what your site is about? What makes a good site? Often it comes town to you relating personally to the author.
Yet many webmasters thing they can publish the same corporate shit and expect people to believe it.
If you know how to talk to your audience, then content is king. I mention content in my blog from time to time - I like to think it's important.
Long tail SEO - A simplified how-to
Long tail SEO is something that I have trouble getting people to
understand - the long tail is an oft-forgotten part of the search
engine optimisation process because it's hard to get excited about
ranking for a phrase which brings in 3 people per month.
However, long tail SEO can bring in 90% of your traffic, and it's
easier than beating the established players at the big phrases.
...
> articles/long-tail-seo-how-to/
We don't need no stinking CMS
10 years ago, having a website was cool. You paid your designer a
small fortune to update it for you, which was done in Frontpage or
Dreamweaver, or for the hardcore geeks, notepad.
Then we developers invented something called a content management
system, or CMS. And everyone was running around going "HEY, YOU
CAN UPDATE YOUR OWN CONTENT AND YOU DON'T NEED TO PAY US FOR LITTLE...
> articles/131/we-dont-need-no-stinking-cms/
10 ways to kill your site
When explaining SEO to a potential client I usually break it down into
3 key areas.
TECHNICAL SEO, being all those on-site things they don't understand
such as duplicate content and fixing ugly URLs etc.
ON-PAGE SEO being the process of choosing the best words for your
pages and using them in...
> articles/109/10-ways-to-kill-your-site/
Are questions in search results more clickable?
A question is an invitation to find out more about something. We read
a question, and the natural response is to answer that question. Maybe
it's just me, but I quite like the idea of someone subconsciously
thinking "yes" while reading my search result.
WANT TO LOSE 10KG WHILE SITTING AT YOUR...
> articles/105/are-questions-in-search-results-more-clickable/
That trailing slash DOES matter
I have been all bitter and twisted the past few weeks about Google
putting some of my pages into the supplemental index.
And not just my rubbish pages, some of my best content has gone
supplemental. After chewing on the problem for a couple of weeks, I
have it figured out.
It's the TRAILING...
> articles/68/that-trailing-slash-does-matter/
Why don't people use 301 redirects?
I have just completely revamped the NZ Coastguard boating education
website tonight.
When I say "revamped", I mean make substantial changes to the backend
with virtually no changes to how it looks - if anyone notices anything
new, I'll be surprised. Clients aren't going to notice the new nice...
> articles/67/why-dont-people-use-301-redirects/
Dude, where's my PR6?
Apologies for the second post in a row on Google PageRank. I'm not
*that* fascinated by it, really.
I'm one of those guys that thinks that PR / Alexa Rank is largely a
dick measuring contest between you and other webmasters out there.
That is, they are an interesting metric, but just not...
> articles/63/dude-wheres-my-pr6/
On-page SEO is not Dead
I keep reading articles about how "real" SEO experts don't worry about
on-page SEO, and instead focus all their efforts on link building
instead.
It's true that link power is THE most important factor for
competitive phrases, but there is also good traffic to be had for the
less competitive...
> articles/59/on-page-seo-is-not-dead/
Ferrit SEO their site properly - sort of?
I have been in the process of writing a SEO article all about
www.ferrit.co.nz[1] - a multi million dollar website with more SEO and
web development mistakes than a drunk illiterate kid with Microsoft
Frontpage could make.
My article covered what you don't want your website to look like
after...
> articles/58/ferrit-seo-their-site-properly-sort-of/
Duplicate Content
Duplicate content occurs when blocks of text are published on
different websites. An awareness of how duplicate content works in
Google should be an important part of your SEO strategy. This morning
I ran into a very interesting case of duplicate content on a site,
where SEO efforts were actually...
> articles/43/duplicate-content/
Disable PHPSESSID
Session IDs in PHP can cause some real problems when search engines
index your pages. For this reason, you should disable PHPSESSID on
your sites, and keep session IDs in cookies instead. If you...
> articles/26/disable-phpsessid/
Content is King
The phrase "content is king" is often cited by webmasters. This means
creating your site from a wide range of text, containing enough
content to have a range of keywords indexed. Content is King. ...
> articles/20/content-is-king/
Preventing Duplicate Content
Duplicate content is a problem with many websites, and most webmasters
don't realise they are doing anything wrong.
Most search engines want to provide relevant results for their users,
it's how...
> articles/3/preventing-duplicate-content/
