Are questions in search results more clickable?
A question is an invitation to find out more about something. We read
a question, and the natural response is to answer that question. Maybe
it's just me, but I quite like the idea of someone subconsciously
thinking "yes" while reading my search result.
WANT TO LOSE 10KG WHILE SITTING AT YOUR COMPUTER DESK?
You bet. I have answered YES to the question, so now it's time to
think about...
> articles/105/are-questions-in-search-results-more-clickable/
