Aaron Wall

Aaron Wall is the author of the SEO Book and a respected internet marketer. I'll often link to his blog posts, because well, they are good. Aaron talks a lot about the direction of the search industry and gives a heads up on what to expect from the major players.

Getting the most out of tags

As shown in my previous post on optimizing landing pages, the landing page for the phrase in question is a tags page. Funnily enough, this wasn't an accident. What is a tags page A tags page isn't much different to a search results page, in that it shows a summary of content on your site that match a particular criteria. Actually, this makes...
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