301

301 redirects are the redirects you want to be doing to keep the search engines happy. Understanding 301 redirects is an important part of preventing duplicate content and good SEO.

Hey Google, check out my 301s

Every so often, you need to change the domain name for a website. This isn't something to be taken lightly as there are several implications. One of these implications is having stale pages lingering around in Google's index from the old domain. The issue here is that due to dupe content issues, Google may not be willing to index your new...
> articles/check-out-my-301s/

Alternative domains not in Google

A customer has just brought to my attention a problem that hadn't occured to me. It's to do with all those other domain names you own and are 301ing to the main site. Problem: You have www.domainname.com and it's appearing in Google searches for "www.domainname.com" like it should. You have www.domain-name.com 301ing to...
> articles/alternative-domains/

PHP redirect function (301 / 302)

I'm often asked how to do 301 redirects in PHP. It's not hard, but it's a pain having to remember the exact syntax every time. Here's a little function I wrote for Jojo CMS for making redirects easy. Usage Add one line of code whenever you need to do a redirect. 301 redirects... redirect('http://www.domain.com'); or...
> articles/php-redirect-function/

That trailing slash DOES matter

I have been all bitter and twisted the past few weeks about Google putting some of my pages into the supplemental index. And not just my rubbish pages, some of my best content has gone supplemental. After chewing on the problem for a couple of weeks, I have it figured out. It's the trailing slash on my URLs, or lack thereof. As odd as this...
> articles/68/that-trailing-slash-does-matter/

Why don't people use 301 redirects?

I have just completely revamped the NZ Coastguard boating education website tonight. When I say "revamped", I mean make substantial changes to the backend with virtually no changes to how it looks - if anyone notices anything new, I'll be surprised. Clients aren't going to notice the new nice URLs, the new CSS based layout, the fact...
> articles/67/why-dont-people-use-301-redirects/

Ferrit SEO their site properly - sort of?

I have been in the process of writing a SEO article all about www.ferrit.co.nz - a multi million dollar website with more SEO and web development mistakes than a drunk illiterate kid with Microsoft Frontpage could make. My article covered what you don't want your website to look like after spending a reported NZ$15 million on it. It's...
> articles/58/ferrit-seo-their-site-properly-sort-of/

Duplicate Content

Duplicate content occurs when blocks of text are published on different websites. An awareness of how duplicate content works in Google should be an important part of your SEO strategy. This morning I ran into a very interesting case of duplicate content on a site, where SEO efforts were actually working against the site, which I will explain....
> articles/43/duplicate-content/

PHP 301 Redirects

The preferred way of redirecting a page that has moved is by a 301 redirect. In PHP, 301 redirects are not the default (a 302 redirect is the default). Whenever you move a visitor to a new location, you should use the PHP 301 redirect, which involves one extra line of code. In PHP, a 302 redirect is done as follows... header('location:...
> articles/33/php-301-redirects/

Redirects - the good, the bad and the ugly

Redirects are an important part of a well maintained site. As pages are deleted or moved, it's common courtesy to sent the visitor to the new page, or at least apologise for the inconvenience. Types of redirect Redirects come in several flavours. Redirects can be done by the server, or by the client (browser). Generally speaking, a server...
> articles/6/redirects-the-good-the-bad-and-the-ugly/

Preventing Duplicate Content

Duplicate content is a problem with many websites, and most webmasters don't realise they are doing anything wrong. Most search engines want to provide relevant results for their users, it's how Google got successful. If the search engine was to return 5 identical pages on the same page of the search results, it's not likely to be useful to...
> articles/3/preventing-duplicate-content/

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