SERPs, or State Earnings-Related Pension Scheme is a UK Government pension...
No, that's not it.
SERPS, or Search Engine Results Pages are the results you see in a search engine. The goal of SEO is to have your site listed in the SERPs, which is another way of saying you want to see your site appearing in search results.
SERPs is a term that isn't specific to any particular search engine, although most sites are interested in the big three, Google, Yahoo and MSN.
