Optimise for Google New Zealand
Google comes in many flavours, and if your target market is in New Zealand, it's important you optimise for Google New Zealand as well as the International google.com To be found in Google New Zealand, first you need to ensure Google sees your site as a NZ site. The information in this article applies to other countries, not just Google NZ. What is the Local Search? Google has localised...
6 CommentsWin a Luxury Vacation for 2 to the Supplemental Index
I currently have 3 sites in Google's supplemental index - this means that the homepage is indexed properly, and all other pages pretty well gone. What is interesting about my SEO strategy is that it is almost identical across all the sites I manage. Most of my sites use the same CMS, which is constantly being upgraded with new ideas and SEO features. To a certain degree, this means having all...
Optimising your website for Google
In order to gain good rankings in the search engines, you first need to optimise your website for Google. Google is the largest search engine, and if you follow best practice techniques in optimising for Google, rankings for other search engines such as MSN and Yahoo will come automatically....
Titles for bricks and mortar businesses
It's well known in the industry that page titles are important for SEO. Not just for getting the rankings, but for enticing a visitor to actually click on your search engine result. I spend most of my time these days working with "bricks and mortar" businesses - that is, a business...
PHP 301 Redirects
The preferred way of redirecting a page that has moved is by a 301 redirect. In PHP, 301 redirects are not the default (a 302 redirect is the default). Whenever you move a visitor to a new location, you should use the PHP 301 redirect, which involves one extra line of code. In PHP, a 302...
Optimizing Webmaster Credits
Most web designers and webmasters like to have a sitewide footer link on each site they build. But more often than not, these webmaster credits aren't optimized, and won't provide as much link value as they could. The process of optimizing webmaster credits is simple, easy to script and will get...
Successful Navigation Design
Successful navigation design is a key part of your website. Navigation is arguably the most important part of website usability, and is often not done correctly. If your site is to be successful, navigation design should be considered at the start of the development process. This article covers...
DIY SEO
One of the great things about DIY SEO is that it can be done (almost) for free. DIY SEO (also known as Poor man's SEO) can be done to a site fairly easily if you are unable to justify paying a professional. The biggest tool you have available in poor man's SEO is the ability to ask others, and...
SEO Web Design
Some would say that SEO Web Design is a very difficult subject. This is only true where you have a complicated layout involved. Google friendly SEO web designs can be done with very simple layouts, quite effectively. Design has nothing to do with SEO, right? Actually, no. SEO / online marketing...
Paris Hilton and Link reputation
Paris Hilton's reputation is shot - how about yours? John Gergye explains the concept of link reputation, and why this article has anything to do with Paris Hilton. With apologies for the cheap trick of mentioning Paris Hilton to get your attention, coming to grips with the idea you're about...
Disable PHPSESSID
Session IDs in PHP can cause some real problems when search engines index your pages. For this reason, you should disable PHPSESSID on your sites, and keep session IDs in cookies instead. If you...
Submitting Articles
Submitting articles can be a great way to build links and drive traffic to your website. There are plenty of article submission sites where an article can be published for other webmasters to use....
Keyword Articles
Writing keyword articles is a style of writing that involves blending chosen keywords into your article content. Keyword articles should be readable, well written but also optimised for the chosen...
On Page SEO
SEO can be broadly defined into 2 areas - On-Page SEO and Off-Page SEO. On-page SEO is something you have full control over as webmaster, so there is no reason not to get it right. Correctly done,...
Getting Forum Subscribers
Getting forum subscribers is an important part of establishing an online community. A classic case of "chicken or the egg", getting forum subscribers is a lot harder when you have an...
Content is King
The phrase "content is king" is often cited by webmasters. This means creating your site from a wide range of text, containing enough content to have a range of keywords indexed. Content...
Search Engine Basics
It's worth understanding the search engine basics before you get started promoting your website. Alicia Harper talks about search engine basics in this series of articles, continued on her...
Legitimate Doorway Pages?
The ancient art of creating doorway pages is now frowned upon by the SEO industry, and it's likely to get your site banned. But what about creating legitimate doorway pages using your articles?...
DMOZ Open Directory
Dmoz or the Open Directory is one of the better known directories on the web. However, recently DMOZ has been very difficult to get into - even with decent sites. Many webmasters are wondering how...
Keyword Research
Keyword research is the process of finding the right words to target. Done properly, keyword research can make all the difference to a successful search engine optimisation campaign. Research...
Should You Buy Text Links? - 17 Mar 06
Increase Your Traffic For Free - 17 Mar 06
SEO 1,2,3 for Dummies - 17 Mar 06
Getting Links To Your Site - 14 Mar 06
Does SEO Marketing Really Work? - 14 Mar 06
SEO Services - Are they For You - 14 Mar 06
Article Writing for Free Advertising - 14 Mar 06
Latest Web Promotion Ideas - 14 Mar 06
Vertical Creep in Search Results - 14 Mar 06
Redirects - the good, the bad and the ugly - 20 Feb 06
Writing decent URLs - 18 Feb 06
SEO Basics - Title Tags - 18 Feb 06
Preventing Duplicate Content - 15 Feb 06
