SEO Articles

Here's a little story about a spam report I submitted in February 2006 to Google, Yahoo and MSN for a competing site. Submitting a Google spam report is common practice these days, but the yahoo spam report and MSN spam reports are less common. The site in question had the works - orphaned doorway pages, white on white text and massively targeted for a single phrase per page, with no useful... > read more

Google Image search operates a little differently to the main search, and therefore when you optimise for Google image search, there are a few extra things to keep in mind. This article summarises the main things to note when optimising for Google image search. Yahoo and MSN also have an Image search facility, and most of these points also apply to Yahoo and MSN. What is Google Image Search?... > read more

The Importance of META Descriptions is something that hasn't always been agreed upon. META descriptions were originally an important place to load up some spammy keyword lists, but this is now something that can get your site blacklisted. META Descriptions are still important But for different... > read more

Google comes in many flavours, and if your target market is in New Zealand, it's important you optimise for Google New Zealand as well as the International google.com To be found in Google New Zealand, first you need to ensure Google sees your site as a NZ site. The information in this article... > read more

I currently have 3 sites in Google's supplemental index - this means that the homepage is indexed properly, and all other pages pretty well gone. What is interesting about my SEO strategy is that it is almost identical across all the sites I manage. Most of my sites use the same CMS, which is... > read more

In order to gain good rankings in the search engines, you first need to optimise your website for Google. Google is the largest search engine, and if you follow best practice techniques in optimising for Google, rankings for other search engines such as MSN and Yahoo will come automatically.... > read more

It's well known in the industry that page titles are important for SEO. Not just for getting the rankings, but for enticing a visitor to actually click on your search engine result. I spend most of my time these days working with "bricks and mortar" businesses - that is, a business with... > read more

The preferred way of redirecting a page that has moved is by a 301 redirect. In PHP, 301 redirects are not the default (a 302 redirect is the default). Whenever you move a visitor to a new location, you should use the PHP 301 redirect, which involves one extra line of code. In PHP, a 302... > read more

Most web designers and webmasters like to have a sitewide footer link on each site they build. But more often than not, these webmaster credits aren't optimized, and won't provide as much link value as they could. The process of optimizing webmaster credits is simple, easy to script and will get... > read more

Successful navigation design is a key part of your website. Navigation is arguably the most important part of website usability, and is often not done correctly. If your site is to be successful, navigation design should be considered at the start of the development process. This article covers... > read more

One of the great things about DIY SEO is that it can be done (almost) for free. DIY SEO (also known as Poor man's SEO) can be done to a site fairly easily if you are unable to justify paying a... > read more

Some would say that SEO Web Design is a very difficult subject. This is only true where you have a complicated layout involved. Google friendly SEO web designs can be done with very simple layouts,... > read more

Paris Hilton's reputation is shot - how about yours? John Gergye explains the concept of link reputation, and why this article has anything to do with Paris Hilton. With apologies for the cheap... > read more

Session IDs in PHP can cause some real problems when search engines index your pages. For this reason, you should disable PHPSESSID on your sites, and keep session IDs in cookies instead. If you... > read more

Submitting articles can be a great way to build links and drive traffic to your website. There are plenty of article submission sites where an article can be published for other webmasters to use.... > read more

SEO can be broadly defined into 2 areas - On-Page SEO and Off-Page SEO. On-page SEO is something you have full control over as webmaster, so there is no reason not to get it right. Correctly done,... > read more

Writing keyword articles is a style of writing that involves blending chosen keywords into your article content. Keyword articles should be readable, well written but also optimised for the chosen... > read more

The ancient art of creating doorway pages is now frowned upon by the SEO industry, and it's likely to get your site banned. But what about creating legitimate doorway pages using your articles?... > read more

It's worth understanding the search engine basics before you get started promoting your website. Alicia Harper talks about search engine basics in this series of articles, continued on her... > read more

Getting forum subscribers is an important part of establishing an online community. A classic case of "chicken or the egg", getting forum subscribers is a lot harder when you have an... > read more