SEO Articles

Can you afford to be in Yahoo? I'm not talking about the directory here, but the organic search results. Yesterday, our server was having some serious load problems because one of the sites was getting hit hard by the Yahoo Slurp spider. The site in question is 150,000 pages or so, and uses a lot of dynamically generated images. Due to Yahoo running all over the site, the server was almost... > read more

If you are involved in web marketing or SEO, then you need to be able to appreciate the purpose and value of branding. My awareness of branding has grown considerably in the past few years, yet I'm still fooled by the simplest tricks that the marketing gurus throw my way. The story The other day, I had an interesting experience I thought I might share. It all started when I was preparing for a... > read more

Hands up if you use toolbar PageRank when you are evaluating the value of a link? I do - I'm guilty as charged. For all it's criticisms and obvious issues, the little green bar does an "ok" job of assessing link value. If a site looks like it doesn't get much traffic, and it's a PR1,... > read more

I have a number of small websites which bring in a little bit of revenue each month. Some of these sites do ok, some do rather nicely, some aren't earning the $8.95 per year to pay for their domain registration. Naturally, I test out my naughty SEO strategies on these domains instead of client's... > read more

Tonight I spent a few minutes Googling my own name to see what new incoming links I had*, you know, those lovely organic ones that you don't have to beg and plead and pay for. * Yes, I'm well aware there are tools for checking links, but Googling your name brings up pages that mention you... > read more

I got another payment from one of my affiliate providers the other day. Something that always puts a smile on my face knowing that that particular website hasn't been touched for 12 months yet still manages to make a sale every so often. The cheque arrived in my New Zealand mailbox all the way... > read more

It occurred to me today that I don't visit SEO forums very often anymore, but spend much more time on SEO blogs. After giving this some thought, I came up with 2 reasons why I prefer SEO blogs. Signal to noise ratio Here's a couple of typical conversations you might find on a SEO forum... The... > read more

There is something about this search result that bothers me. Here we have a Google search for "text link ads" and oddly enough www.text-link-ads.com doesn't show up first, or even in the first 3 pages of results I checked. Oh, but they have the top position in the sponsored results.... > read more

Looks like the Overture keyword research tool is missing in action. Has been for several weeks apparently, though I have been too busy with PHP coding to notice (not doing so much keyword research these days). I wonder if it's going to come back? Information on it's disappearance seems scarce... > read more

I have previously been an advocate for sitewide footer links on the websites you develop - a great chance for users to see who made the site they are looking at. Oh, and not a bad link to have either. Being the sneaky tactician that I am, I have always used these links to get maximum link... > read more

This video caught my attention a few days ago, and I have to say this is some pretty impressive stuff. I thought myself pretty clever by writing a decent set of image resizing features for my CMS,... > read more

I'll be speaking again at the WDANZ Auckland conference, which will be on the 16th / 17th of October 2007. I thought it might be worth giving everyone a heads up on this as the last conference in... > read more

Jim Boykin of WeBuildPages has just announced an improved forward link SEO tool. Basically a tool which checks your site and lists the sites you link to. Then, it looks through the list using it's... > read more

The New Zealand government has just introduced new anti-spam legislation which came into effect yesterday. Basically, this makes it illegal for New Zealand businesses to send unsolicited emails,... > read more

Anyone SEOing a large database driven site will have used formulas for creating titles, headings, URLs and portions of page content. The improvements that can be made to a site by writing good... > read more

I was doing my rounds of the blogs the other day and found it interesting reading some particularly crap content from people I respect within the industry. Without naming anyone, one blogger was... > read more

When explaining SEO to a potential client I usually break it down into 3 key areas. Technical SEO, being all those on-site things they don't understand such as duplicate content and fixing ugly... > read more

A couple of weeks ago I registered a new country-specific domain with a registrar I haven't used before. This morning I thought I should change the DNS so it points to my server, and I can start... > read more

Please forgive my being blunt here, but I fucking hate Internet Explorer. It's one of the key things holding back the internet, and it has personally cost me and my employers thousands of... > read more

A question is an invitation to find out more about something. We read a question, and the natural response is to answer that question. Maybe it's just me, but I quite like the idea of someone... > read more