SEO Articles

I heard an ad on the radio for Down Under Insurance. What peaked my interest about this ad was that they didn't give the web address for finding our more information - instead they asked you to Google for "down under insurance". My first thoughts was that this was a bit silly. By sending the user to Google, you are giving them an opportunity to click on another company's listing. Of... > read more

This is just a quick announcement to say that some of my contact details have changed. We have moved home / office to Hobsonville, Auckland, meaning a new address and telephone number. Updated details are as follows: Office phone: +649 950 4133 Home phone: +649 950 4132 Mobile: +6421 811 951 Address: 165 Clark Road, Hobsonville, Auckland 0618, New Zealand. Email: info@ragepank.com, or... > read more

Our new 2008 Yellow pages directories arrived this morning. We keep these and the phone book on top of the fridge, and they never get used. Bless the internet. The old yellow pages was firmly wedged between the top of the fridge and the bottom of the liquor cabinet - I had to give the books a... > read more

Recently I have noticed a trend on a number of blogs. It goes something like this... There are 0 comments on this post. Please register or login to place a comment. Hmmm. Asking random visitors to register an account when they only want to leave a one-off comment is a huge ask. Especially... > read more

ROCK2WGTN - Wellington's Easter weekend rock concert - is over. I'm sitting in a camping ground watching all the bogans pack up their tents, and I thought this was as good a time as any to put my thoughts into a ROCK2WGTN review, while I contemplate packing up my own tent. If you are looking... > read more

Google has benevolently given my blog sitelinks. It's been a long time coming, and it would be fair to say I'm pleased as punch about the whole thing - I was wondering if it was ever going to happen. Google love If Google continues this trend and approves our Summer of Code application for... > read more

I have just been reading an interesting article on Search Engine Land about nofollowing internal links. The author, Shari Thurow, argues that web developers should not be nofollowing links to low-priority pages (terms + conditions, privacy policy etc). Shari points out that it's odd to put a... > read more

I'm going through the process of losing some weight. It's been one of those things which I have needed to do for 10 years or so, made especially worse by the fact I work in front of a computer and don't play any sport. I have managed to lost 12kg (26 pounds) so far, which isn't a bad start, but I... > read more

I got bored with the daily grind last week, so I disappeared for a few days with the kids to Hokianga in Northland New Zealand. However, I had work to do, so I thought I would drag the laptop along for the ride (my 20" HP Pavillion HDX is too heavy to carry, so you do actually have to drag... > read more

A client and I have just been burned by a combination of things that happened. And the root of the cause was the whopping sum of $16. It all started this morning when I get a txt from a client complaining about no email. This is on top of existing problems last week with spam filters getting... > read more

Someone commented on here the other day saying Google employed 20,000 humans to manually review sites for spam. I hadn't heard this number before, but it makes sense to me. There is only so much... > read more

I'm revamping the tags system in Jojo CMS this weekend, as we need a user interface that can scale well as more and more tags are added to sites (potentially thousands of tags). A simple list of... > read more

I wasn't entirely prepared for this news when I checked my RSS reader this morning, but upon thinking about it, it does make sense. Microsoft have made an offer to buy a big wollop of Yahoo!... > read more

I had planned on going to Webstock this year - Wellington's big web event of the year. Webstock is featuring some pretty flash names in the web industry - Molly Holzschlag, Sam Morgan, Jill Whalen,... > read more

Long tail SEO is something that I have trouble getting people to understand - the long tail is an oft-forgotten part of the search engine optimisation process because it's hard to get excited about... > read more

As shown in my previous post on optimizing landing pages, the landing page for the phrase in question is a tags page. Funnily enough, this wasn't an accident. What is a tags page A tags page isn't... > read more

The local PHP users group has been having an interesting discussion on the use of www vs non-www in a domain name. The discussion has raised some interesting points. Everybody agrees that both... > read more

I'm spending more time this year trying to increase conversions instead of traffic. Because I have so many fingers in so many pies it's easy to forget about the sites that aren't actually... > read more

How many blog posts start with something like "It's been a while since I posted anything, sorry about that, I promise I'll be posting more soon bla bla bla..."? Apologizing at the start... > read more

PriceMe have asked me to do a review of their site, or more specifically a SEO review. These make great case studies, so this post is probably worth reading if you are looking for real examples of... > read more