Aug 26, 2008
Seriously, if someone can recommend a good link builder / link building expert based in New Zealand, please let me know.The problem I have is that everyone is a SEO expert and everyone is a link building expert; if you go off what it says on everyone's website.
I'll be the first to admit that I'm not an expert link builder - my expertise lies with fixing pokey technical on-page issues, especially with custom CMS systems, and optimising body copy. I'm very good at these things. Yes, I do link building as part of any SEO job (to do otherwise would be unprofessional), but it's not my core area of business, not my bread-and-butter.
Then every so often a job comes along where the success / failure of the site depends solely on links, and my fixing duplicate content or jamming extra words into the title isn't going to make one bit of diference. I'd much rather focus on doing great on-page SEO, and the logical course of action is to pass the job to a specialist link builder.
Not a...
Not a web developer who lists link building as one of their services, not an offshore link building partnership, not the in-house intern who has a bit of spare time, not an internet marketing all-rounder.A specialist link builder probably has very decent on-page skills, and knows how to cut mean code, but their bread-and-butter is establishing links to their client's websites.
Too much to ask?
Does such a person/company exist in New Zealand? Give me a call.PS. I'm sure Aidan from Inkode is itching to put his hand up, but the vote doesn't really count until you can start taking on clients mate :)
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Comments
Scotty - Aug 29, 2008
Hi Harvey
I see SEO and social media optimisation (SMO) as 2 separate specialties.
We have spent US$750 per month getting trained by St.omp.erNet, and they are heavily into aggressive white hat link-building via SMO. These guys are the best in the world, so I am confident in saying that we can now target the demand for NZ SMO link-building.
Feel free to contact us if you wish to discuss launching a campaign.
Regards
Scott
john susan - Sep 2, 2008
People try to build links via press releases. I don't believe press releases in themselves are all that effective. But when you have a story, other bloggers can pick up on that, that’s where the true value lies. With a little influence - that's where you can get some pretty sweet editorial links. The ones Google loves.
Ken Landeman - Sep 2, 2008
I have been using a local Auckland company to do our Google listing, but I feel it would make a lot more sense if there was a resource where I can get training so we can target our needs when and how we see it. I have some web experience. If you know of any such organisation that would be much appreciated. Many thanks Ken
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Aidan Rogers - Aug 27, 2008
So you had many phone calls dude?
We are quite lucky in New Zealand. Sites can often rank for competitive terms, simply by making do with dated link building tactics like directory, reciprocal, articles links etc.
But as people jump all over something, it loses its effectiveness. Link building has definitely moved away from traditional tactics hasn’t it. It used to be pretty easy. Fire up SEO elite and spit out a few mass emails. Link building has become more of a social activity, building relationships with real people. That is why networking really pays off.
It is getting harder to make boring sites rank. And for that you need awesome, compelling content. You need conversation. Do something to stand out from the competition.
People try to build links via press releases. I don't believe press releases in themselves are all that effective. But when you have a story, other bloggers can pick up on that, that’s where the true value lies. With a little influence - that's where you can get some pretty sweet editorial links. The ones Google loves.
Why isn’t there more conversation about SEO in NZ? You Harvey seem to be one of the few people that speak up about it. I wish more of the NZ experts would speak up. I think there is real value in sharing ideas.
Maybe someone should stir up a bit of controversy?
Won’t raise that hand just yet, but thanks for the mention. Maybe if a project is interesting enough, I could be persuaded to take on a new project it its interesting enough. But a little too busy at the mo.