Microsoft offers to buy Yahoo!

I wasn't entirely prepared for this news when I checked my RSS reader this morning, but upon thinking about it, it does make sense.

Microsoft have made an offer to buy a big wollop of Yahoo! shares for $44 billion (half cash, half MS shares).

I have never been especially fond of Microsoft, but I can put that aside in favour of seeing a decent competitor to Google emerge. Yahoo! hasn't been that for some time.

Here's why I think this deal is a good thing...
  • I'm getting bored with Yahoo's greedy bot eating all my bandwidth and sending me almost no traffic.
  • Google needs decent competition to prevent them from turning to the dark side.
  • It's one less engine to have to check rankings on.
  • Maybe the Overture keyword tool will finally come out of it's purgatory, and decide if it's here to stay, or gone for good.


Will be interesting to see if this goes ahead.
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Tags: seo yahoo microsoft microsoft seo yahoo

3 Comments

Berend de Boer - Feb 2, 2008

But what will happen to YUI and all the excellent cross browser resources has? A competitor to Google might be good, but I'm afraid it will be another occasion for Microsoft to push their platform exclusively.

Prepare to work with ASP.Net and C#...

- Feb 2, 2008

You make a fair point Berend. While I'm not a user of YUI (still getting my hands dirty with jquery), I'd imagine the community is reasonably open source focused. This is one part of the Yahoo empire that is actually functioning well as is (and my comments above were more aimed at the parts that aren't).

And for open source minded people, there's something inherently wrong about having Microsoft at the helm of your development platform.

- Dec 23, 2008

yor very right but this doesn't matter check out http://www.mydaps.com to find out why


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