Dynamic URLs look like affiliate links

This just occurred to me. I was minding my own business reading some blog comments on one of my favourite SEO blogs, and I spotted an interesting comment which I felt was interesting enough to warrant a visit to the author's site.

Yes, posting comments on blogs can drive traffic if you have something to say.

I hovered my mouse over the link, which was in the format www.example.com/?p=75
First thing that pops into my head - "Bah, affiliate link, not interested".

After chewing on this for a while, I decided to visit the link anyway. Turns out it was a page full of interesting content, and the "p=85" was the page ID used by the CMS, as is common practice.


I haven't used dynamic looking URLs for ages, and would never go back to using them. Static looking URLs, such as http://en.wikipedia.org/wiki/Star_Wars are...
  • less likely to change
  • look better to humans
  • are more indexable
  • may give you a slight boost if your URL includes your keywords
  • a good static looking URL can also describe the content before you click on it

Now I'm adding to that list.
  • A static looking URL is less likely to be mistaken for an affiliate link.

The problem with links that look like affiliate links is that visitors are instantly skeptical from the moment they enter your site.
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