Feb 24, 2007
People often ask what I do. A good question, I do lots of different things.I started off by saying I was a web developer - being the correct term for what I mostly do. But the term web developer means nothing to some people, so I changed my pitch to be "I make websites".
This works well generally, but I have recently been spending more time doing SEO than web development.
A typical interaction now goes something like this...
Friend: So what are you doing with yourself these days?
Me: I do SEO
Friend: Huh???
Me: Search engine optimisation - I tweak websites so they rank better in search engines
Friend: Don't you just pay Google do be number one?
Me: Actually, Google lists you for free, but getting a ranking better than the 10 million others is all about writing good content, building links and making sure your site is functioning properly.
Friend: So you develop websites then?
Me: Yeah, I'm a web developer.
Me: I do SEO
Friend: Huh???
Me: Search engine optimisation - I tweak websites so they rank better in search engines
Friend: Don't you just pay Google do be number one?
Me: Actually, Google lists you for free, but getting a ranking better than the 10 million others is all about writing good content, building links and making sure your site is functioning properly.
Friend: So you develop websites then?
Me: Yeah, I'm a web developer.
To old school people, SEO is still quite a new field, and I find it quite difficult to explain to them what I actually do.
SEO Sex appeal
Forget about the details of meta tags, anchor text and all the exciting parts, I'm finding people start yawning as soon as I try to explain that being on page one of Google is a good thing.I didn't start in the SEO industry to pull chicks, but I thought the idea of getting good rankings on Google for funny phrases would be looked upon as at least "mildly cool" if not "downright sexy".
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I have to agree. People tend to not understand SEO and it takes approximatly 15 minutes for me to explain the concept to someone who is alien to it.
Having that said, I think it's a shame that some web developers still don't understand SEO, it's just a shame.