Dude, where's my PR6?

Apologies for the second post in a row on Google PageRank. I'm not *that* fascinated by it, really.

I'm one of those guys that thinks that PR / Alexa Rank is largely a dick measuring contest between you and other webmasters out there. That is, they are an interesting metric, but just not accurate enough to be useful.

Having said that, most good, established sites have good PR. And no doubt a technical audience will take you more seriously if your homepage is PR7 than PR1, although visual design and content plays the biggest part of course. And of course when it comes to doling out links, high PR makes all the difference.

Anyway, the issue for today is that many of my sites constantly have subpages that have higher PR than the homepage.

The problem

This site for example, the homepage is currently PR4, yet many of the articles are PR6. You wouldn't know this, because the AJAX page requests hide the real PR of the page you are looking at. If you remove the # from my URLs you can see the "real" page and PR showing. On the plus side, brand new PR0 pages look like PR4s to the casual observer.
This isn't anything black hat - just a side effect of doing AJAX requests for regular page content (which isn't normal).

My personal blog, which is rather unused these days is PR5 with PR6 subpages.

A product database I run was PR1 before I took over. Now it's PR2 on the homepage with PR5/4/3 subpages. The links haven't changed, and certainly most point to the homepage.

The cause?

I don't know. I could speculate that Google seems keener to dole out PR to new pages than it is to update existing pages. But the I have no proof of this.
I would look at the possibility my PR is being split with duplicate content problems
However I know this is not the case. I'm anally retentive when it comes to duplicate content. On the other hand, my PR culd be split between www.example.com and www.example.com/ (not the trailing slash).

Does it matter?

I'm not sure if it matters all that much. My experience so far is that Google seems to fix it's mistakes every PR toolbar update. That is, if I expect a page to become a PR5, and it ends up being a PR3, usually it will be PR5 on the next update. Patience is the key to this game.


Looks like Google has fixed most of the "subpages have better PR" issues with most of my sites in this last update. Cheers for the PR7 big guy.

Clients like it too

On another note, I'll often get an email from a client thanking me for their PR improvement. Clients DO notice PR - on their site and yours. This is the main reason why I'd like to have that 6 on the homepage instead f the 4.

Enough PR - more focus on search results, traffic, conversions and revenue.
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Tags: contentpagerankcontent pagerank