Make your customers laugh

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Dec 28, 2007

I got the following email recently from V7N, attempting to woo me back to their SEO / webmaster forums which I haven't frequented for a little while...

V7N said...
Dearest beloved Sadu

We miss you. We love you. Your mother and I have been doing some deep soul searching, and we want you to come home.

The member of the year thread is up in the forum lobby, and Christmas just isn't the same without your vote:

(link here)

We also want you to know that, deep down inside, v7n isn't the same without you.

To show our heart felt appreciation for you, we've put together a Christmas Special:

http://contextual.v7n.com/christmas.php

If that doesn't warm your heart this holiday season, then you have no soul. No soul whatsoever.

Love and Kisses

Your Friends at V7N

A kiss from John Scott wasn't exactly what I had in mind this Christmas, but reading their shameless attempt to get me to click on their link did put a smile on my face. That's good marketing I say - what better way to start a marketing email than "Dearest beloved (customername)"?

What else do you need for Chrismas?

Happy new year everyone.

Harvey.

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Tags: john scott marketing v7n

Comments

Dunken Francis - Jan 7, 2008

A risky ploy when you consider how many divorces take place pre Christmas due to legal companies closing down for three weeks over the holidays....

Lynn Bishop (SEO) - Jan 14, 2008

Thats very funny but my question is did it work!!! did you cruise on over to v7n and say hi?
I guess really though, with an email like that... and I didn't get one.... I could sulk about that, or check what email address I have there.... but with an email like that it would give you a smile maybe even a chuckle huh. I remember when I first went online, and joined everything I came accross, I was most disappointed when my next birthday came around and I didn't get any emails, I thought for sure with all the times some place wanted my birthdate that I would get heaps of auto email... but alas no-one sent one :(
Cheers Lynn
Hope you had a nice Christmas.

Harvey - Jan 14, 2008

I don't think I bothered to check out whatever it was they were promoting, but it doesn't matter. The newsletter can be considered a success because it put a smile on my face. Which almost every other Xmas newsletter I got failed to do.

Building brand loyalty is more important than getting clicks from a newsletter.